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EF Language Abroad is looking for a dynamic Commercial Leader to join our Buenos Aires team. In this role, you will be the "owner" of a key growth engine: transforming student satisfaction into sustained sales volume. Your mission is to scale loyalty and community referral programs into structured, measurable, and high-performing sales channels.
Your primary goal is to build a system that turns students and families into frequent returnees and active brand advocates. You will be directly responsible for increasing sales volume, boosting conversion rates.
Your main responsibilities are:
Drive Returner Sales
- Lead the growth strategy as a core business pillar.
- Design clear customer journeys by segment (Juniors, Adults, Gap, etc.).
- Activate sales windows during peak conversion periods.
- Manage specific offers for returners with a focus on conversion.
- Ensure constant visibility of the channel within commercial operations.
Build a High-Performance Ambassador Program
- Recruit and develop an ambassador network aligned with EF standards.
- Define clear expectations: lead generation, sales, content, and events.
- Leverage ambassadors as an extension of the sales team.
- Create replicable playbooks to maximize productivity.
- Scale the community's volume and quality.
Systematize Referrals
- Design a simple, high-volume referral program.
- Integrate it into all touchpoints (sales, post-sales, post-trip).
- Ensure consistent visibility for both clients and teams.
- Optimize incentives to maximize lead generation.
- Guarantee full traceability in the CRM.
Strong Commercial Integration
- Align directly with sales: treat it as a primary sales channel.
- Define lead quality standards alongside commercial teams.
- Ensure fast and differentiated follow-up.
- Generate shared accountability for results.
Data-Driven Execution
- Monitor weekly performance: sales, conversion, volume, and productivity.
- Analyze customer cohorts and sales behavior.
- Continuously test messaging, timing, and incentives.
- Scale what works and eliminates friction.
Create Momentum & Visibility
- Establish these channels as business priorities.
- Activate internal and external campaigns to drive participation.
- Foster a culture of recommendation and repeat purchases across the organization.
Key Performance Indicators
- Returner Sales: Share and growth.
- Repeat Purchase Rate: Share of total volume.
- Referral Leads and Sales: Volume tracking.
- Referral Conversion Rate: From lead to close.
- Active Ambassadors: Including leads and sales generated per Ambassador.
- Relative CAC (Customer Acquisition Cost): Comparison across these channels.
Requirements:
- A Bachelor´s degree in Business, Industrial Engineering, Marketing, or International Affairs.
- Preferable but not mandatory: having studied/worked/lived abroad.
- Fluency in Spanish and English is important for this role due to our international scope.
- Experience with marketing and/or sales.
- Preferable but not mandatory: Experience in event planning and execution
Why you will love working with us:
More than just a job, we offer a lifestyle. Enjoy performance-based bonuses, a welcoming international environment, energetic, and collaborative team. You'll have growth opportunities through training and seminars, plus the chance to travel internationally to attend events and visit our campuses. We value your efforts and aspirations, offering real professional development opportunities. Make a real impact by helping to break down language, cultural, and geographical barriers through education. Plus, fun activities like social events, parties, and sports.
Our company provides benefits in compliance with local labor laws, offering a comprehensive package designed to support your well-being both in and out of the workplace.
About EF Education First
At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.
When you join EF, you join a multicultural and diverse community working across more than hundreds of schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.
Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. Learn more at https://www.ef.com. EF is committed to safeguarding and promoting the welfare of children, young people, and vulnerable adults. all positions are subject to a criminal background check and/or reference check, if applicable.
#LI-AJ3
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EF Language Abroad is looking for a dynamic Commercial Leader to join our Buenos Aires team. In this role, you will be the "owner" of a key growth engine: transforming student satisfaction into sustained sales volume. Your mission is to scale loyalty and community referral programs into structured, measurable, and high-performing sales channels.
Your primary goal is to build a system that turns students and families into frequent returnees and active brand advocates. You will be directly responsible for increasing sales volume, boosting conversion rates.
Your main responsibilities are:
Drive Returner Sales
- Lead the growth strategy as a core business pillar.
- Design clear customer journeys by segment (Juniors, Adults, Gap, etc.).
- Activate sales windows during peak conversion periods.
- Manage specific offers for returners with a focus on conversion.
- Ensure constant visibility of the channel within commercial operations.
Build a High-Performance Ambassador Program
- Recruit and develop an ambassador network aligned with EF standards.
- Define clear expectations: lead generation, sales, content, and events.
- Leverage ambassadors as an extension of the sales team.
- Create replicable playbooks to maximize productivity.
- Scale the community's volume and quality.
Systematize Referrals
- Design a simple, high-volume referral program.
- Integrate it into all touchpoints (sales, post-sales, post-trip).
- Ensure consistent visibility for both clients and teams.
- Optimize incentives to maximize lead generation.
- Guarantee full traceability in the CRM.
Strong Commercial Integration
- Align directly with sales: treat it as a primary sales channel.
- Define lead quality standards alongside commercial teams.
- Ensure fast and differentiated follow-up.
- Generate shared accountability for results.
Data-Driven Execution
- Monitor weekly performance: sales, conversion, volume, and productivity.
- Analyze customer cohorts and sales behavior.
- Continuously test messaging, timing, and incentives.
- Scale what works and eliminates friction.
Create Momentum & Visibility
- Establish these channels as business priorities.
- Activate internal and external campaigns to drive participation.
- Foster a culture of recommendation and repeat purchases across the organization.
Key Performance Indicators
- Returner Sales: Share and growth.
- Repeat Purchase Rate: Share of total volume.
- Referral Leads and Sales: Volume tracking.
- Referral Conversion Rate: From lead to close.
- Active Ambassadors: Including leads and sales generated per Ambassador.
- Relative CAC (Customer Acquisition Cost): Comparison across these channels.
Requirements:
- A Bachelor´s degree in Business, Industrial Engineering, Marketing, or International Affairs.
- Preferable but not mandatory: having studied/worked/lived abroad.
- Fluency in Spanish and English is important for this role due to our international scope.
- Experience with marketing and/or sales.
- Preferable but not mandatory: Experience in event planning and execution
Why you will love working with us:
More than just a job, we offer a lifestyle. Enjoy performance-based bonuses, a welcoming international environment, energetic, and collaborative team. You'll have growth opportunities through training and seminars, plus the chance to travel internationally to attend events and visit our campuses. We value your efforts and aspirations, offering real professional development opportunities. Make a real impact by helping to break down language, cultural, and geographical barriers through education. Plus, fun activities like social events, parties, and sports.
Our company provides benefits in compliance with local labor laws, offering a comprehensive package designed to support your well-being both in and out of the workplace.
About EF Education First
At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.
When you join EF, you join a multicultural and diverse community working across more than hundreds of schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.
Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. Learn more at https://www.ef.com. EF is committed to safeguarding and promoting the welfare of children, young people, and vulnerable adults. all positions are subject to a criminal background check and/or reference check, if applicable.
#LI-AJ3
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