• Creative

Associate Director, Content

  • EF Ultimate Break
  • Director Level
  • On-site
  • Full-Time
  • Boston, United States

As part of a fun Marketing and Creative team that loves what they do, you will compel travelers between 18 and 35 to sign up for life-changing travel experiences around the world. Our Associate Director, Content will develop and execute a content strategy that will increase brand consideration and drive qualified traffic to our website.

This is an opportunity for a storytelling pro that has a passion for developing and distributing hyper-engaging content across a variety of platforms (e.g., Influencer, blog, social, Ambassador, Partnerships, site and PR)—and is obsessed with measuring and optimizing those efforts.

Sound like you? Then you’re our type of person. Keep reading!

What you'll do:

  • Conceptualize, create and implement a content management strategy to increase brand consideration and drive qualified website traffic.
  • Create and manage a content calendar—including briefing, content creation, curation, distribution, optimization, and measurement—that boosts SEO and drives measurable value (not just clicks).
  • Leverage editorial skills to craft and evolve narratives, guide internal/external contributors, and keep creative work streams on track.
  • Understand the customer journey across the entire marketing ecosystem and create relevant, engaging content that cuts through noise to drive engagement, acquisition, and retention among our target audience; master the mix of formats (e.g. blogs/vlogs, videos, articles, etc.) and distribution channels.
  • Oversee our influencer and Brand Ambassador programs and build a model for how to measure their impact and influence on our business.
  • Identify, negotiate and oversee the execution of strategic brand partnerships that expand our audience reach and/or drive value for our customers.
  • Manage our PR programs
  • Set benchmarks and continuously monitor the performance of content against key performance indicators
  • Develop and manage our content budget and forecast
  • Stay hyper-current with digital, consumer (Gen Z and Millennial), and travel trends to deliver motivating, breakthrough insights.
  • Partner with advertising team to amplify messaging as appropriate
  • Continuously think outside the status quo to identify new opportunities to grow our brand consideration among our target audience (and quickly convert ideas into real time campaigns/initiatives in partnership with Creative team). 
  • Take work from concept to final execution within deadlines
  • Lead high performance team, providing formal and informal coaching to inspire results. 

Who you are:

  • Bac