Associate Director, Marketing

EF Ultimate Break (a tour operator brand within EF World Journeys) 
Cambridge, MA, United States 

At EF Ultimate Break, we’re about way more than collecting passport stamps. Our guided tours empower young adults aged 18–35 to explore a world outside their comfort zones. And the result is amazing. Each immersive tour creates experiences that last a lifetime, building bonds with fellow travelers that go beyond borders and cultures, and help bring the world a little bit closer. WARNING: Working at Ultimate Break may inspire your own desire to see the world, good news is- we’ll help with that!

About the role: 

Reporting to the Vice President of Marketing for EF Ultimate Break, the Associate Director, Marketing is a key operational leader who will collaborate with leadership and channel owners to develop and guide the execution of marketing strategies and campaigns that drive business growth and brand consideration. She/He/They will take a hands-on, proactive approach to support the planning, execution and coordination of innovative marketing initiatives that engage target audiences and optimize customer acquisition, conversion and retention. The successful candidate is a dynamic, creative, results-oriented multi-channel marketing leader with a track-record of project managing successful campaigns that align with business goals and resonate with customers.

 You will… 

Develop and execute promotional calendar and messaging in partnership with Ecommerce and Finance teams

Lead email editorial content planning in collaboration with CRM team, pairing content with cohorts and behaviors

Work with channel owners (Media, CRM, Social, PR, Content, Influencer Marketing) to develop multi-channel marketing and promotional plans that drive qualified website traffic

Own marketing programs (and cross-World Journeys collaborations) including but not limited to; repeat, referral, groups and affiliate

Monitor key performance metrics (KPIs) of our owned and earned channels (in partnership with channel leads) and their impact on our travelers’ journeys, inclusive of reporting on campaign level initiatives and using real-time data to affect improved performance for in-flight campaigns

Ensure marketing initiatives are delivered on time and within budget

Develop and test theories for how to increase online and offline conversion rate leveraging content and creative

Conduct competitive research and monitors competitor activity to identify new opportunities for growth or threats to the business

Effectively communicate with channel owners and brand leadership across EF Ultimate Break and EF World Journeys about marketing campaigns, programs and goals to ensure broad understanding and buy in

Oversee multiple projects at a time, with strong multitasking and prioritization skills to support project inter-dependencies

You have… 

Bachelor’s or master’s degree in marketing or a related field

At least 10+ years’ hands-on experience in direct B2C or B2B marketing

In-depth knowledge of performance marketing channels including email, online media, SEO, affiliate marketing and social media

Growth mindset to embrace KPIs, OKRs and everything in between

Prior experience with web content management systems (CMS) and personalization technology

Strong analytical skills with proven ability to interpret data and draw conclusions; proficiency in Excel, Google Analytics and Tableau preferred

Proven ability to simplify the complex, successfully articulating and addressing business issues and opportunities to management and cross-functional stakeholders

Superior organization skills and attention to detail with a track record of being hands on in execution of strategy

The power to execute independently while successfully influencing others across the organization

Successful cross-departmental collaboration experience/skills and solid communication and interpersonal skills