Marketing Director, Korea

EF | Director Level | Sales & Marketing

London, United Kingdom

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Marketing Director, Korea


Company: EF Solutions (Services) Ltd

Location: London

Salary: Competitive

Closing date: 22nd June 2020


Opportunity for an independent and ambitious digital marketing expert to grow revenues and profitability for the world’s leading online English-language learning business


We are looking for talented marketing manager to help build our next generation, world class digital customer journeys and acquisitions funnels for Korea. You will own all digital marketing activities for the Korean market, including: Content Marketing, SEO, Affiliate, EDMs, product and offers. We want people who obsesses over quality, optimisation, conversions and metrics and are committed to putting our customers first.


About EF


EF English Live is the world’s largest online English language learning business. We deliver English language learning across a number of digital channels, including self-study materials and live, teacher-led lessons, anytime, anywhere – at any ability level. We are on an exciting journey to grow our markets and launch new products in order to continue to revolutionise how languages are learned. We have a presence from Brazil to Japan, with over 500 people working in various locations globally.


The central management team is located in London, and is a young, dynamic and international group of about 30 people.


EF is the world’s largest private education business providing life-changing education for global citizens. For over 50 years, our mission has been to give confidence and freedom to people of all ages, nationalities and backgrounds. We over 500 offices in over 50 countries.


The role


Key Requirements:

  • 5+ years of experience managing digital accounts in-house or agency
  • Develop and implement SEO and PPC strategies to improve key market’s performance
  • Google Ads proficiency (individual or company certification is a strong plus)
  • Firm understanding of SEM and social media advertising principles and methodologies
  • Create and manage content marketing and link building strategies, and social media presences
  • Innovate and seek opportunities for new marketing platforms effectively
  • Ability to understand, interpret and execute media and audience optimization tactics
  • Good understanding of web analytics and knowledge of at least one of the industry leading analytics providers
  • Ability to interact constructively externally, as well as internally with the President and senior managers
  • Forecast market’s growth and improve ROI
  • Ability to perform in-depth analysis, good knowledge of Excel
  • Good knowledge of HTML/CSS and content management systems
  • Genuine passion for online marketing. E-commerce background a strong plus
  • University degree in computer science, or business area is a plus
  • Fluency in both English and Korean is a must


Key Responsibilities:

  • Responsible for SEM accounts to meet acquisition targets: sign-ups and orders (online and offline sales)
  • Improve business profitability with an ROI driven approach in all activities
  • Liaise with all digital marketing teams for cohesive cross-channels campaigns: SEO, Social, Affiliate, CRM, external partners
  • Account strategy, campaigns budgets, bids management, keyword research and creative ad copies
  • A/B testing ads, banners and landing pages; in collaboration with head of central marketing
  • Directly manage all PPC campaigns, including: Display, Retargeting, and YouTube ads
  • Facebook and LINE (or other appropriate social media) campaigns
  • Contribute to the global strategy and innovation while taking an active role in PPC budgeting and digital/media planning
  • Maintain strong knowledge of online advertising, the paid search/display landscape and industry tools
  • Contribute to offer strategy and product positioning for the Korean market
  • Work with the creative and development teams to support new assets and new ad formats for Korea.


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Location and Category

London image

EF-London-Chelsea Manor Street
22 Chelsea Manor Street
London, SW3 5RL
United Kingdom

Sales & Marketing image

Driving our worldwide growth: B2C/B2B sales, product and campaign management, as well as business development, digital and telemarketing.

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