- Marketing
Web Experience Specialist
- EF Educational Tours
- Entry Level
- On-site
- Full-Time
- Toronto, Canada
Web Experience Specialist
EF Educational Tours
Full-Time
Starting Date: November 2024
Location: Toronto, ON - Hybrid (Opportunity to work in-office 3 days a week and from home 2 days a week. This is not a remote role.)
Full-Time
Starting Date: November 2024
Location: Toronto, ON - Hybrid (Opportunity to work in-office 3 days a week and from home 2 days a week. This is not a remote role.)
Role Description:
We are looking for a talented and passionate Web Experience Specialist to join EF Educational Tours to help drive the daily operations and optimization of our public-facing websites, and the implementation of dynamic and engaging content to support our digital channel content strategies. This is a full-time position for an immediate start.
The Web Experience Specialist, reporting to the Growth Marketing Manager, works closely with the rest of the Marketing team and is responsible for supporting the website strategy, front end maintenance, reporting, optimization, and tech integrations for our eftours.ca web experience. Using primarily Storyblok headless CMS, they will add and edit content through our content management systems; assist with web and campaign content strategies by analyzing market data and digital traffic to ensure traffic acquisition and conversion to leads; all the while ensuring the consistency of the EF brand.
The successful candidate enjoys the challenges of learning new tools, and is familiar with up to date tactics & technologies to maximize search rankings, website performance, and content optimization. They enjoy analyzing user engagement and trends, is highly organized, can work on multiple projects at once, and pays close attention to details. This role does not involve writing/creating content.
As part of the EF Educational Tours Marketing Team, you will help oversee business-critical strategies.
What you’ll be doing:
- Working alongside the Growth Marketing Manager to develop and maintain website strategy; taking charge of work around maintenance, reporting, and optimization
- Creating landing pages and permanent content pages
- Utilizing CMS to develop new components and test them on the website
- Adding, updating, and editing web content per business needs
- Optimizing the website to increase conversion, time spent, and engagement metrics
- Bring strategic mindset to drive website performance based on best practices
- Working within the Growth Marketing team’s testing frameworks to plan, test, and report on web optimizations
- Collaborating internally across departments to help shape web experiences that inspire and influence our target audience
- Bringing your own innovative ideas to the table with proactivity, enthusiasm, and a solutions-oriented attitude!
Who you are:
- Excellent interpersonal and communication skills
- Knowledge of digital marketing and the role website optimization plays within both organic and paid marketing
- Outstanding organizational skills and attention to detail
- Thrives in a fast-paced environment, owning multiple projects at once
- A related degree is a plus
- The ideal candidate will have 3-4 years of experience in:
- HTML5, CSS3, JavaScript, and other common web languages in Front End development
- Google Analytics and GA4, with use of data layer variables & journey attribution
- Technical SEO management & best practices
- Headless CMS management & component creation – Storyblok & Sitecore experience preferred
- JQuery, REST APIs, React endpoints and architecture
- Some familiarity with responsive design, UX/UI principles, and WCAG2.0
- Ad platform, pixel integration and troubleshooting, as well as Google Tag Manager usage
- Using personalization, Conversion Rate Optimization, and form testing alongside other web acquisition tactics
- Creating landing pages with highly dynamic content
- Crafting, executing, and reporting on A/B & iterative testing models
- Additionally, we’d love it if you were comfortable with:
- Troubleshooting systems proactively with ownership of web platforms
- Analyzing and reporting on results - using data to tell a strong story for a broad audience—everyone from a designer to a marketer, to the executive team
- Using your excellent problem solving, troubleshooting, and analytical skills
- Co-developing website growth & optimization strategies, alongside digital marketing specialists
- Microsoft Excel (Pivot Tables, Basic data validation, etc.)
- Basic knowledge of major marketing automation and CRM (Customer Relationship Management), specifically Salesforce Sales Cloud
- Learning as you go, seeking out opportunities, and implementing new knowledge quickly and easily
- People! You able to build strong relationships with team members both in the Marketing department and cross-departmentally
- Learning about and being an advocate for international, travel-based education—you see the value in global education and travel!
Why You’ll Love Working Here:
Work in our light-filled, conveniently located downtown office where you’ll be part of a fun, fast-paced and collaborative team, working together to make an impact. Did we mention we were voted one of Greater Toronto’s Top Places to Work in 2023? Plus, enjoy free coffee, beer, and snacks! You can also expect:
- The opportunity to travel with your customers for FREE at least once a year! Experience the product you’ll be selling first-hand by embarking on one of our unique travel itineraries alongside one of our student tour groups
- Take advantage of our professional growth and learning opportunities, including monthly trainings, workshops, and inspiring talks with global leaders and experts
- Participate in social networking opportunities by joining one of our many employee-run social groups, like book club or movie club, or any of our “EFinity” groups, like Black@EF, LGBTQ+@EF, Indigenous@EF, API@EF, and Parents@EF
- Enjoy four weeks paid vacation, to rest, relax or adventure - plus 11 paid holidays
- Grow your savings with a 20% company match on your RRSP contributions (25% after 5-years!)
- Excellent health, dental, and vision coverage, along with life and disability insurance
- Wellness benefits, including an annual $500 healthy lifestyle reimbursement
- EF program discounts including travel, language schools, childcare, and more
- Discounts at local venues and businesses
- Eligibility for our Workplace Flexibility Program: our pilot hybrid work model with up to two days of remote work per week.
- Competitive compensation, including bonus earning potential!
About EF Education First & Educational Tours
At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs turn dreams into international opportunities.
At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs turn dreams into international opportunities.
EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, parental status, identity, experience and everything else that makes you unique.
Founded in Sweden in 1965, EF has school and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more about EF at https://ef.com. Or read more about our Educational Tours product at https://www.eftours.ca/