At EF Go Ahead Tours we believe you’re never too old to be a student of the world. For 30 years we have guided individuals across the globe through carefully crafted group travel. Our travelers range from young professionals to retirees, solo travelers to entire families, travel enthusiasts to those stepping off their first flight. We believe that the best way to learn about the world is to experience it. Every day we come to work hoping to help as many people as possible do just that.
As the SEO Manager, you will sit on the Boston-based acquisition marketing team – a fun crew who love to push the envelope when it comes to digital marketing. You will be responsible for developing and executing the SEO strategy for EF Go Ahead Tours web properties. You will work closely with our E-commerce, Engineering, and Creative teams to implement both on and off-site optimization tactics aimed at reaching our overarching acquisition goals.
You will:
- Conduct keyword and competitor research to support our SEO strategy
- Carefully craft and implement optimizations for search engines including meta tag and copy modifications
- Monitor and report on organic search rankings and traffic and identify new areas of opportunity to expand our reach
- Collaborate with copywriters to develop fresh content for the Content Hub that supports our organic search keyword visibility
- Implement internal linking strategy to aid in passing page rank and authority to our highest priority pages
- Identify new landing page opportunities and collaborate with E-commerce team to bring those opportunities to life
- Own the backlink building strategy through collaborations with external partners as well as through hands-on manual outreach and relationship building
- Aid in test and learn approach to video usage across the site ensuring SEO best practices and schema markup are leveraged
- Own the optimization of our YouTube channel and videos to maximize their visibility on the platform
- Monitor site health KPIs via Google Search Console, Screaming Frog and other tools as needed
- Conduct regular site crawls, monitoring page status codes and implementing redirects as necessary
- Provide in-depth monthly report outs to internal stakeholders and provide ad-hoc reports and analysis as requested
- Collaborate with Engineering team to monitor and improve core web vitals, HREFlang tags, sitemaps, and other technical SEO elements
- Demonstrate thought leadership by monitoring industry trends and applying best practices across our site
- Collaborate with paid media team, sharing keyword insights and opportunities and assisting with native advertising strategy
- Monitor AI technology advancements and aid in adoption/usage of new tools as applicable
You Have:
- Passion for SEO and 5+ years direct SEO experience
- Advanced proficiency crawling and monitoring tools (SEMRush, ScreamingFrog, AHrefs, Moz, or equivalent)
- Strong ability to analyze data and organic performance (Google Analytics, Google Search Console, Google Trends, PageSpeed Insights, etc.)
- Tech savvy and informed about search marketing trends and best practices
- Knowledge of the technical aspects of SEO, including HTML, CSS, JavaScript, URL structures, keyword analysis, content optimization, search engine spiders, indices and algorithms
- Understanding of the broader media/digital landscape and SEO’s place in the digital marketing array
- Strong communication, interpersonal, influential, presentation and leadership skills
- Rich experience working collaboratively with cross-functional (technical and non-technical) teams
- A demonstrated, successful track record in content development that balances user-engaging substance and search optimized elements
Why you’ll love working here: Perks, Benefits, and more!
This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support. In addition, you can expect:
This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support. In addition, you can expect:
- Paid International Business Travel opportunities
- Eligibility for our Workplace Flexibility Program: This role is based in our beautiful Boston office, with up to two days working from home per week with our pilot hybrid work model
- Commitment to professional growth: robust monthly calendar of trainings and workshops
- Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
- 25% company match on your 401(k) contributions
- Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance
- Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
- Access to fertility care and family-building support
- Wellness benefits including onsite classes and a yearly fitness reimbursement
- Frequent social and learning events, including access to our employee-run “EFinity” groups
- Robust Employee Assistance Program
- Tuition reimbursement
- Tenure-based sabbatical eligibility
- EF Product Discounts (discounts on travel, international language schools, childcare with our Au Pair product and more)
- Discounts at local venues and businesses
About EF Education First
Some companies are in the Business of Technology.
Others are in the Business of Finance…Sports…Or Soft Drinks.
At EF, we’re in a different kind of business.
One that’s a little less tangible, and a lot more important.
We’re in the Business of Understanding.
Others are in the Business of Finance…Sports…Or Soft Drinks.
At EF, we’re in a different kind of business.
One that’s a little less tangible, and a lot more important.
We’re in the Business of Understanding.
For over 60 years we’ve been the leader in international educational programs and culturally rich travel experiences with the power to change how people think, feel and act. The programs we deliver open the world to students and travelers in ways that challenge biases, overcome barriers, and pave the way for a more understanding world. You’ll find us working across more than 50 countries, with offices in some of the world’s greatest cities - each one filled with smart, driven people who push each other to be better every day. And yes, we have technology, we have finance, we even have sports with our own professional cycling team. But it’s what we do with it – building greater understanding, breaking down barriers, and creating a better world…that makes all the difference.