Guerilla Marketeer Korea

CRM Marketer/Digital Growth Marketer (Korea)

Background/Experience:

• Business/Marketing Degree
• Solid experience and understanding of marketing, data and technology
• Highly analytical with ability to make sense of ambiguous data
• Expertise in identifying and prioritizing what drives conversion or reduces drop-offs
• Skilled in developing LINE-based customer service programs and chatbots.
• Proficient in marketing analytics
• Proficient in creating and managing content calendars, with a focus on executing seasonal campaigns.
• Experience coordinating with content teams and developers
• Experienced in CRM marketing (Salesforce a plus)
• Knowledgeable in designing strategies that bridge offline and online marketing channels.
• Experience in building digital campaigns to create marketing qualified leads
• For example 3-5 years experience in start-ups, 5-7 years in medium/big enterprises 
• For example experience in creative/digital marketing agency with exposure to multiple industries.
• Experience of ‘guerilla marketing’ and ‘growth hacking’
• Japanese native or JLPT N1
   

Responsibilities:

• Develop a LINE strategy that holistically connects all stages of the customer journey from awareness, consideration, conversion to departure, return and retention.
• Prepare a lead acquisition strategy to drive followers onto EF Japan’s LINE platform, including through channels such as organic and paid.
• Drive an active and agile digital customer journey quickly adapting to changes in the LINE platform (and other significant platforms) and the Japanese market, while identifying top-tier customer experience examples that can be tailored for EF.
•  Design audience segmentations based on thorough analysis of the customer journey and pain-points/opportunities in the marketing and sales funnel.
• Design and configure appropriate customer journeys for these audiences and iterate on these journeys through continuous A/B testing.
• Design and prepare all inputs for local digital marketing campaigns with a primary focus on LINE. 
• Prepare briefs and coordinate with the Central marketing team in Zurich to create relevant content to support the customer at each stage of the customer’s journey.
• Drive automation and customer self-service through the configuration of a chatbot for both marketing, sales and customer support purposes.
   

Technical Skills:

• Proficiency in LINE API Sales Force Integration
• Managing Sales Force environments
• Experience with integrating Salesforce with external applications, specifically LINE
• Knowledge of tools to facilitate for seamless data flow between LINE and Salesforce
• CRM functionality
• Workflow automation

LINE APP:

• LINE API proficiency
• Integration skills
• BOT development
• User engagement strategies
• Analytics and reporting

Marketing Knowledge:

• Digital marketing, digital customer journeys
• Experience with CRM tools and customer journey mapping
• Engagement metrics
• Content marketing
• Social media marketing
• Customer segmentation
• Campaign management
• Localization and cultural understanding
• Marketing Cloud
• PPC

Data Management

• Skills in data analysis and reporting
• Familiarity with database management
• Data Cloud