Director of E-Commerce

At EF Ultimate Break, we’re about way more than collecting passport stamps. Our guided tours empower young adults aged 18–35 to explore a world outside their comfort zones. And the result is amazing. Each immersive tour creates experiences that last a lifetime, building bonds with fellow travelers that go beyond borders and cultures, and help bring the world a little bit closer. WARNING: Working at Ultimate Break may inspire your own desire to see the world, good news is- we’ll help with that!

• Define and execute the eCommerce vision, product direction and digital marketing strategy tailored to Gen Z and Gen A preferences and behaviors  
• Orchestrate all aspects of a strategic eCommerce plan to drive revenue growth, improve customer experience and increase market share 
• Combine existing expertise in sales, marketing, product, technology, and management to deliver a superior brand and shopping experience for all customers 
• Manage the digital user experience, including site navigation, content development in conjunction with the Marketing team, checkout funnel and promotional campaigns 
• Develop, own and maintain a comprehensive on-site and off-site merchandising plan in conjunction with Finance requirements 
• Design, own and optimize the customer experience focusing on merchandising imperatives, personalization, and improving customer lifetime value 

• Develop and implement comprehensive, muti-channel paid media strategies to drive awareness, consideration and acquisition among Gen Z and Gen A customers
• Manage and optimize omni-channel paid media campaigns, including search, display, social media
• Identify opportunities to optimize campaigns based on trends, insights and performance
• Collaborate with marketing and sales to ensure paid efforts align with brand marketing and overall business objectives

• Develop, monitor and analyze comprehensive reporting, including key metrics such as traffic conversion, average order value and customer lifetime value to measure success, identify areas for improvement, and provide recommendations to optimize performance 
• Develop and execute a testing strategy for customer facing applications to improve the shopping and booking experience; define requirements, oversee test implementation, and analyze results 
• Partner with the Product and Analytics teams to refine event tracking across our marketing systems to identify customer segmentation opportunities
• Author and maintain requirements documentation that detail the business objectives, priority, scope, level of effort, timeline for execution and expected return for all web and mobile projects and enhancements
• Monitor competitor activity to identify new opportunities for growth or threats to the business. 

• Lead and mentor a team of eCommece and paid media professionals, inspiring a growth mindset and fostering a culture of innovation, collaboration and continuous optimization 
• Develop and monitor eCommerce and paid media KPIs; track progress towards team and company OKRs 
• Lead the cross-departmental collaboration across Product, Marketing, Analytics, Technology, Sales, Operations and Customer Service to ensure alignment and integration of eCommerce and paid media strategies with broader business goals
• Provide insights and partner with technology stakeholders to optimize UX/UI based on traffic, search, and sales data as well as customer research and surveys 
• Establish and maintain best practices across eCommerce and paid media 

• 10+ years’ hands-on experience in direct B2C ecommerce/web marketing/paid media, preferably for Gen Z and Gen A customers
• In-depth knowledge of online media acquisition, SEO, affiliate marketing, email and social media strategies
• Prior experience with web content management systems (CMS) and personalization technology
• Strong analytical skills with proven ability to translate data into actionable insights and/or utilize data to formulate new strategies; demonstrated proficiency in Google Analytics and Tableau  
• Proven talent for making complex topics understandable and conveying business insights and opportunities to management and cross-departmental teams 
• Outstanding organization skills and attention to detail with a track record of being hands on in the execution of strategy
• The power to execute independently while successfully influencing others across the organization
• Superior cross-departmental collaboration experience/skills and solid communication and interpersonal skills
• Ability to manage multiple initiatives and assess priorities based on impact

• Paid international business travel opportunities
• Commitment to professional growth: robust monthly calendar of trainings, workshops and TED Talk style sessions
• Four-weeks paid vacation your first year, ten paid holidays, and two floating holidays
• 25% company match on your 401(k)
• Market-leading medical, dental and vision coverage, along with life and disability insurance
• Wellness benefits including onsite and virtual classes run by EF instructors and a yearly fitness reimbursement
• EF Product Discounts (discounts on travel, international language schools, childcare with our Au Pair product and more)
• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
• Discounts at local venues and businesses

About EF Education First 

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://www.ef.com.