CRM Marketing Director - Asia Region

We are seeking a strategic, data-driven, and experiment-minded Regional CRM Marketing Director to lead our multi-market CRM initiatives across Japan, Korea, Mainland China, Taiwan, Hong Kong and Vietnam. This role is responsible for developing, optimizing, and scaling personalized, automated customer journeys that drive engagement and conversion.

Key Responsibilities:

CRM Strategy & Execution

Own and execute the regional CRM strategy as we transition to Salesforce Marketing Cloud, ensuring a seamless shift towards data-driven, personalized customer experiences/journeys.
Design and implement automated customer journeys across email, phone, LINE, Kakao, WeChat, WhatsApp, and Zalo to maximize engagement and retention.
Develop segmentation models and dynamic content strategies to enhance personalization at scale.
Continuously experiment with new CRM tactics, messaging, and automation techniques to improve engagement and conversion.

Technical CRM Implementation & Optimization

Oversee integration and configuration of CRM platforms and messaging channels via APIs and third-party solutions.
Collaborate with engineering and product teams to enhance CRM capabilities and automation workflows.
Ensure best-in-class data hygiene, tracking, and analytics, with a strong understanding of marketing attribution models to measure campaign impact across multiple channels.

Performance & Continuous Optimization

Define key CRM KPIs and implement A/B testing and iterative experimentation to improve campaign effectiveness.
Leverage data-driven insights to refine automated lead nurturing, conversion, and retention campaigns.
Stay ahead of CRM trends and emerging technologies in Asia’s digital ecosystem, proactively testing new approaches to enhance effectiveness.

Qualifications:

8+ years in CRM, lifecycle marketing, or marketing automation
Experience in Salesforce Marketing Cloud is strongly preferred, but not required
Strong knowledge of messaging platforms (LINE, Kakao, WeChat, WhatsApp, Zalo) and their integration into CRM workflows.
Deep understanding of marketing attribution and tracking methodologies to optimize campaign measurement.
Highly analytical, ideally with SQL proficiency, for campaign analysis and optimization.
Experience managing multi-market strategies across APAC.
Strong cross-functional collaboration skills to align CRM with business and product objectives.
Good English skills plus Japanese, Korean, or Chinese is required.

If you’re passionate about building best-in-class CRM strategies, experimenting with new ideas, and leveraging data to drive results, we’d love to hear from you.

Note that this is an in-office opportunity, and that regional travel will be required.

#LI-RH

About EF Education First

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://www.ef.com