- Sales
- Marketing
Paid Social Marketing Manager
- EF Language Abroad
- Associate Level
- On-site
- Tokyo, Japan
Are you a data-driven and creative paid social media specialist with a passion for culture, language, travel and transformational international experiences? Have you got experience spearheading successful paid social campaigns across major brands in Japan?
We are seeking a results-oriented, analytical Paid Social Media Marketing Specialist to drive our digital advertising efforts, optimize our paid social campaigns, and deliver measurable business outcomes through strategic paid media initiatives.
Here are some examples of the beautiful content you'd be promoting: https://www.tiktok.com/@efjapan/video/7486059069598371079
https://www.youtube.com/watch?v=EdkTMOw-IHE&t=35s https://www.instagram.com/p/DHk_zHjh1b4/?img_index=3
Key Responsibilities
Paid Social Media Strategy & Execution
- Develop and implement comprehensive paid social media strategies that align with overall marketing objectives
- Design, execute, and optimize paid social media campaigns across multiple platforms, including: LINE, Meta Ads, YouTube Ads, and TikTok Ads
- Manage budget allocation across campaigns to maximize return on ad spend (ROAS)
- Continuously monitor competitor paid social approaches to identify opportunities for differentiation and improvement
Campaign Optimization & Analysis
- Implement sophisticated bidding strategies and audience targeting to maximize campaign performance
- Conduct rigorous A/B testing on ad creatives, ad copy, audience segments, and landing page designs
- Track, report, and optimize key performance indicators (KPIs) including: CTR, CPA, ROAS, conversion rates, and audience reach
- Analyze campaign performance data to generate actionable insights for ongoing optimization
Media Planning & Budget Management
- Develop media plans that align with campaign objectives and target audience behaviors
- Manage paid social media budgets effectively to achieve maximum impact
- Recommend budget adjustments based on performance metrics and seasonal opportunities
Reporting & Stakeholder Communication
- Generate comprehensive performance reports with key achievements, challenges, and future opportunities
- Present data-driven insights and recommendations to internal stakeholders
- Collaborate with creative teams to develop high-performing ad assets
Qualifications
- 3-5 years of experience specifically in paid social media marketing
- Proven track record of managing successful paid social media campaigns with measurable ROI
- Advanced proficiency with social media advertising platforms (Meta Ads Manager, TikTok Ads, LINE Ads, YouTube Ads)
- Strong analytical skills with ability to derive strategic insights from campaign data
- Experience with social media advertising tools and analytics platforms
- Bachelor's degree in any field
- Business Level English and Fluent in Japanese (Minimum N1 level)
If you're passionate about optimizing paid social campaigns, experimenting with new targeting approaches, and leveraging data to drive measurable results, we'd love to hear from you.
Note that this is an in-office opportunity, and that some regional travel might be required.
Location
36F Shibuya Sakura Stage Shibuya Tower, 1-1 Sakuragaokacho, Shibuya-ku,Tokyo,
Working Days & Hour: 5 days per week /9：30 - 18：00 (1 hour break)
About EF Education First
At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.
When you join EF, you join a multicultural and diverse community working across more than hundreds of schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.
Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. Learn more at https://www.ef.com.
EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to criminal background and/or reference checks, as applicable.
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