Social Media Strategist

Job Title: Social Media Strategist
Location: London, Chelsea
Department: Marketing
Reports To: Global Social Media Manager
Position Type: Full-time

Job Description: Know how to get people to comment their thoughts on a LinkedIn post? Or share a video with their friends on TikTok? If that's a "yes", then you might be the perfect fit for our dynamic marketing team as a Social Media Strategist! In this role, you'll support the Global Social Media Manager in developing and executing a cohesive content strategy. You'll be proficient at content planning, quality control, copywriting, and collaboration with various stakeholders. If you have a keen eye for detail, a creative mindset, excellent communication skills, and strong copywriting abilities, we want to hear from you.

Responsibilities:

Strategic Channel Oversight:

Help define content pillars and platform-specific strategies to increase engagement and brand reach.
Ensure content consistency and performance optimization.
Collaborate with the Global Social Media Manager to define KPIs and identify opportunities for growth and experimentation.
Manage and execute social media posts across Instagram, LinkedIn, TikTok, Facebook, and YouTube, ensuring timely and engaging content that aligns with the overall strategy.
Monitor performance and adjust tactics as needed to maximize engagement.

Content Filtering and Quality Control:

Review and filter social content produced by interns to ensure it meets quality standards and aligns with the overall content strategy.
Mentor and guide junior team members and interns, ensuring alignment to brand voice, tone, and quality standards.
Provide feedback and guidance to interns to maintain high-quality content production.

Coordination and Collaboration:

Work closely with the Global Social Media Manager and global marketing interns to streamline content creation processes.
Facilitate efficient collaboration and communication across different campuses to ensure cohesive content delivery.
Act as the key liaison between regional campuses, ensuring aligned messaging and storytelling across global channels.

Caption Copy Generation:

Using AI for support, create compelling and on-brand captions for social media posts.
Own the brand tone-of-voice on social media, refining and evolving our messaging style to resonate with target audiences.
Use data insights to guide copy tone, format, and content structure.
Ensure that all copy is engaging, accurate, and tailored to the target audience.

Skills and Qualifications:

Social Media Savvy: You must be an expert in Instagram, LinkedIn, TikTok, and Facebook (ideally 3+ years working in a social media-related role), and have a strong knowledge of current trends.

A Creative Vision: Ability to think outside the box and bring fresh ideas to the table.

Communication Skills: Excellent verbal and written communication skills. Must be able to engage confidently with various stakeholders, from interns to faculty.

Organizational Skills: Good organizational abilities to manage multiple tasks and deadlines efficiently.

Copywriting Experience: Proven experience in copywriting, particularly for social media. Ability to create engaging and on-brand captions.

Logistics:

Hours per week: Full-time, 9am-6pm/8:30am-5:30pm
Salary: £35,000-£40,000

About EF Education First

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://www.ef.com.

Apply Now

Social Media Strategist

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