Social Media Manager
Location: 東京都渋谷区桜丘町１－１渋谷サクラステージSHIBUYAタワー36階
Employment Type: Full-timeAre you a creative and strategic social media leader with a passion for culture, language, travel and transformational international experiences? Have you got experience speer-heading social campaigns and content creation across some big brands in Japan?
We are seeking a strategic, hands on and data-driven Social Media Manager to lead our digital marketing efforts, optimize our social media presence, and drive meaningful business results through innovative social media strategies.
Here are some examples of the beautiful stuff we will be working on;
https://www.tiktok.com/@efjapan/video/7486059069598371079
https://www.youtube.com/watch?v=EdkTMOw-IHE&t=35s
https://www.instagram.com/p/DHk_zHjh1b4/?img_index=3
https://www.tiktok.com/@efjapan/video/7486059069598371079
https://www.youtube.com/watch?v=EdkTMOw-IHE&t=35s
https://www.instagram.com/p/DHk_zHjh1b4/?img_index=3
Key Responsibilities
Strategic Social Media Performance
- Develop and implement comprehensive social media strategies that align with overall marketing objectives
- Continuously monitor and analyze competitor social media approaches to identify opportunities for differentiation and improvement
- Track, report, and optimize key performance indicators (KPIs) including: Engagement rates, Audience reach, Follower growth and Conversion metrics
Paid Social Advertising
- Design, execute, and optimize paid social media campaigns across multiple platforms, including: LINE, Meta Ads, Youtube Ads and TikTok Ads
- Manage comprehensive advertising strategies focused on: Driving website traffic, generating high-quality leads, increasing conversion rates or driving awareness.
- Implement sophisticated bidding approaches to maximize return on investment (ROI)
- Conduct rigorous A/B testing on: Ad creatives, Ad copy and Landing page designs
- Analyze campaign performance data to generate actionable insights
Reporting and Stakeholder Communication
- Generate comprehensive monthly performance reports w. key achievements, challenges, and future opportunities
- Present data-driven insights and recommendations to internal stakeholders
Qualifications
- Native-level Japanese language required as well as good English skills
- 3-5 years of experience in social media marketing
- Proven track record of managing successful paid social media campaigns
- Advanced analytical skills with ability to derive strategic insights from complex data sets
- Strong understanding of digital marketing metrics and performance optimization
- Bachelor's degree in Marketing, Communications, or related field preferred
If you’re passionate about creating and implementing social campaigns, experimenting with new ideas, and leveraging data to drive results, we’d love to hear from you.
Note that this is an in-office opportunity, and that some regional travel might be required.
About EF Education First
At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.
When you join EF, you join a multicultural and diverse community working across more than hundreds of schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.
Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. Learn more athttps://www.ef.com.
EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to criminal background and/or reference checks, as applicable.
Work Hours: 9：30-18：00（1 hour break）
Benefits:
Commuting allowance
Full social insurance coverage (employment, workers’ compensation, health, and pension)
EAP (Employee Assistance Program)
Overseas training opportunities (e.g., at headquarters in Switzerland, London, Boston, etc.)
Welcome-back allowance (when return to work from maternity leave. equivalent to 4 weeks' salary)
Access to “English Live” (online English conversation lessons)
Use of the “EF Hello” app (language learning for English, French, German, Spanish, and Italian)
Access to “Leadership Live” (online leadership training tool)
Discount on EF programs
Commemorative suitcase for 10 years of service
Completely smoke-free office
Water dispenser, coffee maker, and more
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