Salesforce Marketing Cloud & Automation Specialist

About the Role

Key Responsibilities

• Design, build, and optimize multi-channel marketing journeys using Salesforce Marketing Cloud tools including Journey Builder, Email Studio, Mobile Studio, Advertising Studio, and Automation Studio
• Develop and manage complex audience segmentation, trigger-based nurturing campaigns, and personalized content strategies
• Leverage AMPscript, SQL, and API integrations to dynamically tailor customer interactions
• Collaborate with Marketing, CRM, and Data teams to align campaign strategies with business objectives and lifecycle stages
• Implement, manage, and continuously improve data workflows connecting Marketing Cloud with CRM platforms, CDPs, and external data sources
• Stay current on marketing automation trends, AI/Einstein features, and platform innovations and advocate for their application within our marketing strategy
• Ensure cross-channel orchestration best practices, including compliance with GDPR and CAN-SPAM, responsive design, and high deliverability
• Support campaign analytics, performance reporting, and ongoing optimization based on behavioral insights
• Contribute to internal documentation, process improvements, and training sessions to elevate marketing operations maturity

Skills Required

• Bachelor’s degree in Computer Science, Information Systems, or related field (or equivalent experience)
• 3–5+ years of hands-on experience working with Salesforce Marketing Cloud in a professional setting
• Strong command of cross-channel marketing automation, beyond email, including SMS, mobile push, advertising, and web personalization
• Proficient in SQL, AMPscript, and data manipulation across Marketing Cloud platforms
• Solid understanding of CRM principles, customer lifecycle marketing, and behavioral-based campaign design
• Experience with integrating Marketing Cloud with external systems via APIs or connectors
• Eagerness to stay up to date with Technology trends, continuously learn, and push the boundaries of what marketing automation can deliver
• Experience using task and project management tools such as Jira to manage workflow, track progress, and collaborate across teams
• Collaborative mindset and ability to work effectively across cross-functional teams in Marketing, Data, and Product

Preferred Qualifications

• Salesforce Marketing Cloud Email Specialist Certification or equivalent (or willingness to complete within 6 months)
• Experience with Einstein AI, Marketing Cloud Connect, or similar AI-driven content or prediction tools.
• Familiarity with CDPs and how to activate data for marketing automation
• Exposure to Agile methodologies, Git, or CI/CD deployment practices is a plus
• Understanding of marketing attribution, profile scoring models, or campaign measurement frameworks

What We Offer

• A collaborative, data-driven, and forward-thinking environment where innovation is encouraged
• The opportunity to work on high-impact global campaigns that reach millions of users
• Access to continuous learning and professional development
• A competitive salary, Relocation support and benefits package

About EF Education First 

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://www.ef.com.

EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.