Do you believe in the power of human connection across cultures? Are you passionate about storytelling, community building, and creating digital experiences that inspire trust, emotion, and action? Join us and help tell the story of Cultural Care to thousands of families across the U.S. and around the world.
We’re looking for a hands-on, strategy-minded Social Media Manager to lead and elevate our brand’s social presence. In this role, you’ll oversee our core brand accounts, drive innovative campaigns, and guide regional teams on best practices. You’ll have the freedom to create, experiment, and measure what resonates—all while shaping how we connect with our host family audience.
Sound like you? Read on!
What you'll do: As Social Media Manager, you'll be the voice of our brand across platforms. You’ll own the strategy, content, and execution of a social presence that celebrates our mission and builds community among host families, au pairs, and future program participants.
- Lead audience engagement and reach across our brand accounts (Facebook, Instagram, TikTok, YouTube, Pinterest, LinkedIn and emerging platforms)
- Develop, launch, and optimize social media strategy that drives awareness, engagement, and lead generation
- Analyze performance and create insightful reports that tell the story of our social presence, and inform strategy and future initiatives
- Plan, write and produce compelling content – stories, videos, graphics, reels that bring our brand to life.
- Showcase authentic voices from our community: real families, au pairs, staff and LCCs.
- Collaborate closely with content, creative, and marketing teams to develop campaigns and integrate social into larger digital and traditional marketing campaigns
- Partner with our Content Manager to integrate larger company goals on social media and surface authentic, user generated stories that inspire our audience and drive conversions
- Develop and lead a host family content and influencer strategy to position Cultural Care as a trusted leader in the childcare and cultural exchange space.Train and inspire our Local Childcare Counselors on how to use social media to promote themselves, CCAP, and generate interest in the program in their markets.
- Lead community management—monitoring comments/DMs, fostering conversation, listening to our community on socials, and protecting brand voice
- Stay ahead of trends by actively researching new tools, channels, and competitor approaches
Who you are:
- 3-5 years of professional social media marketing experience (brand side or agency)
- Proven track record of building and executing campaigns from concept to reporting
- Comfortable with analytics tools and reporting, you use data to iterate and improve
- Skilled at hands-on daily execution and executing campaigns that ladder up to big picture organizational goals
- Experienced in on-camera content creation
- Thrive in a cross functional, multicultural team and enjoy sharing best practices
- Collaborative, curious, and energized by connecting people to a mission driven brand
- You are a team player who understands the importance of teamwork, collaboration, and open communication across a global organization
- Familiar with Sprout Social, Asana, and other content management platforms
Why you’ll love working here: Perks, Benefits, and more!
This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.
In addition, you can expect:
- Commitment to professional growth: robust monthly calendar of trainings and workshops
- Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
- Exciting business travel opportunities
- 25% company match on your 401(k) contributions
- Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance
- Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
- Access to fertility care and family-building support
- Wellness benefits including a yearly fitness reimbursement
- Frequent social and learning events, including access to our employee-run resource groups
- Robust Employee Assistance Program
- Tenure-based sabbatical eligibility
- EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
- Discounts at local venues and businesses
- Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.
About Cultural Care Au Pair
At Cultural Care Au Pair, we believe that cultural exchange has the power to make the world a more welcoming, understanding, and open place. As the largest and most experienced au pair organization in the world, we build global families by bringing together international visitors with American hosts—providing meaningful childcare for families, an unforgettable year in America for au pairs, and a culturally enriching experience for all. If you’re ready to expand your own horizons we invite you to be a part of our global team of problem-solvers, relationship-builders, and innovators. Join us as we continue to bring the world a little bit closer together, one family at a time.
Cultural Care Au Pair is associated with EF Education First, the world leader in international education. At EF we believe that the world is better when people try to understand one another. Since 1965, we have brought millions of people to see new places, experience new cultures, and learn new things about the world and themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—create students of the world, and turn dreams into international opportunities.
An equal opportunity employer, Cultural Care Au Pair is committed to inclusion and belonging across race, ethnicity, gender identity/expression, sexual orientation, age, religion, ability, parental status, experience and everything else that makes you, well…you.